Hey Reader,

I'm two months in as a full-time writer and it's been funny old bag!

Later in this email, I'll be sharing my highlights and "lowlights". But before that, I want to share a lazy way to attract clients.

I say lazy. You've still got to put in the work of writing content. It's just lazy in the sense you don't have to write proposals or cover letters.

Here's how it works:

1. When you find a creator/company you'd like to work with, write an article about them. Example: I wrote this article about a company called Passionfroot.
2. In your article, insert bit.ly links anytime you link to their website. This way, you can track the number of link clicks. (More details below.)
3. Once the article has gone live and people like it, email the creator/company. Here's the email I sent to Akta at Passionfroot. I actually sent the email before the article went live, but you can definitely send it after:

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Notice at the end I float the idea of working together if they're ever looking for a writer to join their team.

I'm also not sure why I signed off with "Warmly" as I've never used that before in my life - but there we go!

So that's that.

Just see what happens.

I sent the email above on a Saturday. The following Monday, Akta got back to me:

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Pretty positive, I'd say!

Passionfroot also shared my article on Twitter, and their CEO liked it:

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Now whether anything comes from this exchange doesn't really matter. I'm in a position where I don't need more clients, so I'm just planting seeds. I'll keep watering them over the coming months and "let the chips fall as they may".

In fact, I followed up on Sunday about how the article has performed.

I haven't heard back yet, and nor was I expecting to. It was just an excuse to show what it could be like if we work together in the future:

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Appreciate this email might be a little small on your screen!

It basically just gives some stats about the article from my Medium and Bit.ly dashboards (i.e. views, claps, and how many people clicked from my article onto Passionfroot's website).

So there you have it!

That's my lazy way to attract clients. I hope you find it helpful.

As promised, here are my highlights from the last two months:

• Living in Budapest has been dreamy!
• I've got a HUGE client opportunity in the works (I find out tomorrow!)
• I met with a guy last week who's been subscribed to my email list since April 2021!

And here are the lowlights:

• A "steady client" ghosted me
• I gave up posting on LinkedIn (at least for now)
• Doubts have consumed me at times, making me question whether I've made the right choice

Going freelance is scary.

You're responsible for everything and there's no employer to fall back on.

That's something I'm slowly coming to terms with.

In those moments of doubt, I remind myself of two things:

1. Actions cures fear
2. My "Wall of Love" (aka screenshots from thoughtful emails, comments, and messages I’ve received on my writing over the last three years)

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I'll update you in two weeks on how things are going!

In the meantime, I hope you find the "lazy client attraction" method helpful (I should trademark that sh*t!)

You should also check out the Passionfroot article if you're a content creator looking to attract sponsors and collabs.

Thanks so much for reading and have a wonderful weekend! :)

Scott

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