Hey Reader,

Since the start of Feb, I've been trying to figure something out:

How can I best serve you?

You see, people on my email list have different interests:

• Outsourcing
• Freelancing
• Writing

And on it goes.

But what's the thing you've got in common?

You probably stick around for me.

*I just felt some sick in my mouth* 😅

All my favourite creators keep it real.

Take Alice Lemee. We've never met in person, but I feel like we're internet friends because of her posts.

(She's well worth a follow.)

Same goes for Derek Sivers.

And Christian Schaffer.

And James Sinclair.

Ideas and content get you through the door. The creator keeps you there.

So in an effort to "keep things real", I'm going to share 3 things I haven't talked about before (much).

My hope is they'll give you a dose of inspiration for your weekend.

And I'll leave you with one key takeaway at the end.

Let's go!

Thing #1: A day job that takes the pressure off

Chasing invoices is tiring.

Finding new clients is tiring.

And churning out fresh content is tiring.

So last November, I started working with a digital marketing agency.

I wanted a job where I could "clock in, clock out" for a while after a bumpy 2024.

What's it been like so far?

Pretty great!

The clients I work with are nice (so far).

And it's kinda fun going into an office on my terms. My company doesn't mind when I go in or how often.

They also do "killer" socials like The Traitors.

That's great, Scott, but there must be some things you don't like, right?

Of course!

Going from full-time freelance to full-time employment is jarring, and there's a lot I find strange.

Take timesheets.

When you're freelance, you're rewarded efficiency. You get paid for your output. So the quicker you get things done, the higher your hourly rate.

But with employment?

Not so much.

The quicker you get things done, the more work is piled on your plate from both colleagues and clients.

Then there's the elephant in the room:

AI

People I work with don't seem concerned — but I am.

Honestly? I'm not sure my role will exist in a few years.

So I'm looking to build new skills.

Speaking of which...

Thing #2: Working with Kit

You may have seen my post about working with Kit.

Long story short?

I messaged their social media lead with 5 LinkedIn suggestions.

We went back and forth a bunch.

And months later, he hired me!

(Despite having ZERO social media experience.)

From writing hooks to using Claude AI, I've learnt so much by working with Kit.

And although I'm not sure how this folds into my career goals, I'm rolling with it.

Sometimes, you've just got to put yourself in the right places.

Lady luck will do the rest.

Thing #3: Football commentary

Cold outreach worked with Kit.

And it just worked with my local football team.

Earlier this month, I reached out to their chairman about doing some voluntary work.

It went something like this:

I've always wanted to try football commentary. And with my background in digital marketing, I believe I can help you sell more tickets to your home matches. Oh, and I used to play for your junior team about 15 years ago...

Their chairman was stoked!

So much so that last weekend, he showed me around the ground and introduced me to the club's volunteers.

He made me feel like a rockstar.

And I'm going to be commentating on my first ever football match this Saturday.

Wish me luck!

If there's one thing I want you to take from this email, it's this:

Cold outreach got my foot in the door with Kit and my local football team.

So put yourself out there.

Yes, it feels scary (and sometimes pointless), but what's the worst that will happen?

Exactly.

Absolutely nothing.

Thanks so much for reading as always and have a wonderful weekend! :)

Scott

p.s. I'd love to hear what you think about this type of email - yay or nay?

​

If someone has forwarded you this email, join my mailing list and get my FREE 19-page guide: Everything I Did to Quit My 9–5 Job & Transition Into Profitable, Sustainable Solopreneuring