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This was TOTALLY unexpected
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Hey Reader, Last Saturday, I did my first live commentary for Harrogate Railway's YouTube channel! ​Here's the replay.​ But this isn't what I want to talk to you about today. Not really. No, the unexpected thing happened because of a 51-second video... ​ Making the videoI wanted to make a "day in the life" voice over video. So throughout the day, I took the following shots:
Etc etc. On Sunday morning, I opened CapCut — an app that lets you edit videos from your phone. I spliced the clips together, recorded my voice over, and added captions. I then pulled in the commentary audio from the YouTube video. (Easier said than done!) Once made, I sent the video to a few close friends. I wanted their feedback. They liked it. My video was ready... ​ The forgotten platformI've barely touched X in the last 3 years. But Railway's social media volunteer prompted me to check it out. I copied the text she used in one of her recent posts (which tagged local newspapers) and posted the video. The response blew me away! ​The post has 4.2K views, 3 reposts, and 31 likes from people I've never met before: The comments have been super supportive too. (There's me thinking I was gonna get trolled!) And if this wasn't enough, I've now got a bunch of first-team players following me. I feel like a (very minor) celebrity 😅 ​ Sometimes old is bestThere are SO many platforms to choose from: Facebook, Instagram, LinkedIn, TikTok, Twitter/X, Substack, Medium, Snapchat, YouTube, Reddit, Pinterest, Discord, Threads, Twitch, Masterdon, Bluesky, Telegram... (I've probably missed one.) Those highlighted bold? They've been around for ~20 YEARS. Which reminds me of the Lindy effect: "The longer a period something has survived to exist or be used in the present, the longer its remaining life expectancy" To put it another way? Because Twitter has been around for ~20 years, there's a good chance it'll be around for another 20 years. So I'll focus on this platform and see where it takes me. ​ Takeaways?If video content feels hard for you, start with voice overs.You don't have to talk to a camera. You don't have to show your face. And you can re-record your voice over as many times as you like. Post where your target audience is hanging out.I posted the same video on LinkedIn. The result? Crickets. Football enthusiasts seem to hang out on X, so that's where I'll post. CollaborateI have a mutually beneficial relationship with Harrogate Railway: They're helping me put the reps in as a football commentator. And I'm helping them with marketing and social media. Win-win. ​ Most important of all?Just start. My only regret with football commentary is I didn't start 10 years ago. But at least I won't have this same regret in 10 years time. Alright, that'll do for today. As always, thanks so much for reading, and have a wonderful weekend! :) Scott ​ |
Entrepreneurs Can Party 🎉
Hey! Come party with 2,360 creators. I'll help you create opportunities on the internet & sneak through "third doors."
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