This will help you land new clients


Read time: 1 min

Hey Reader,

Testimonials can help you land new clients, but there's a problem:

Anyone can write them.

The exception to this are testimonials on LinkedIn.

They're verified.

The question is how can you ask for these in a way that doesn't feel sleazy?

A quick story

A few months ago, I started working with Kit.

It's been a joy. They're a great client.

So much so, I wrote a LinkedIn post about how I landed the opportunity:

At the end of the post, I thanked Thom — the person I work closely with at Kit.

That was that.

It just seemed like the right thing to do.

Later that day, Thom left a very kind comment:

This could be a testimonial...

So I slipped into his DMs.

"Thanks also for your comment on my LinkedIn post yesterday [...]"

Two weeks later, a message popped up.

Thom had left me one:

Takeaways

  1. Do great work for people
  2. Thank them publicly on LinkedIn (and tag them in your post)
  3. See what happens

If an opportunity to ask for a testimonial pops up, you'll see it.

You'll then be able to leverage this by:

  • Posting it on your socials
  • Putting it on your website
  • Sharing it with potential new clients

Easy breazy :)

As always, thanks so much for reading, and have a wonderful weekend!

Scott

​


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