Hey Reader,

I've been inconsistent on LinkedIn, but I want to use it to attract more clients.

So when a writer with 1 billion views audited my profile, I was all ears.

Here's a quick backstory.

You know who it is

Last year, I started working with Tim Denning - one of the internet's best personal development writers.

He has 518,000+ followers on LinkedIn and over 325,000 on Medium.

Things are going great. After six months of working together, I asked Tim if he would write me a testimonial.

He kindly agreed:

He then did something that blew me away.

He audited my LinkedIn profile and sent me a video. I didn't ask for it. And it was incredibly helpful.

Here's your LinkedIn action plan based on Tim's audit

You can apply these improvements to your own profile.

1. Optimise your profile — Think about your banner, headline, and profile picture. What do you want to be known for? What’s your identity?
2. Only have one link in your “Featured” section — This should be a link to your landing page. You can collect people’s email addresses in exchange for your lead magnet.
3. Post once a day, six days a week (except Sundays), about the thing you want to be known for — “Writing on LinkedIn is the most powerful thing you can do.” — Tim Denning

I’m taking Tim’s advice on board.

I’m writing a week’s worth of content in one day and scheduling it on LinkedIn so that it publishes automatically.

I’m posting once a day, six days a week, and my aim is to publish educational content about freelance writing. It’ll primarily be text-based, and I’ll experiment with picture quotes.

I’ve also learned from Niharikaa Kaur Sodhi (190K+ LinkedIn followers) that you should:

1. Tell personal stories — These are unique to you and can’t be copied
2. Hook people in with your first two lines — You can think of this as the headline and subtitle for your post

It’s early days, but my posts are getting more impressions:

Want the full audit breakdown?

Keep an eye out on my Medium page.

An article will be coming soon.

Thanks so much for being here, and I hope you have a wonderful weekend! :)

Scott

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​Book a 1 on 1 call with me if you need help turning your writing into $$$ (freelancing, passive income streams, audience building, etc.)

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